Agency: Red Bee Media
Red Bee Media has created a new identity for the Greek Public Service Broadcaster ERT (written EPT in Greek), the first television network in Greece. The re-design embraces NET, ET1 and EPT3, three of the seven major terrestrial channels in Greece.
The challenge for Red Bee Media was to help ERT leverage their unique brand heritage across all media platforms driving credit back to the network whilst ensuring that each channel in the portfolio has a its own unique personality, positioning them to compete effectively in the increasingly fragmented Greek media market.
Based on extensive audience research Red Bee Media devised a new brand strategy for the ERT network around a central positioning of ‘intelligent entertainment’ - helping to set them apart from the competition and cementing ERT as a key player in the Greek media landscape.
As well as creating individual identities for NET, ET1 and EPT3, Red Bee Media has developed two new content brands – ERT News and ERT Sport, both designed to work consistently across all three channels.
The company has also evolved and modernised the iconic ERT corporate logo, which now works coherently across the network as an endorsement of great content coming from Greece’s oldest and most-trusted broadcaster.
This is the first time that ERT has worked with an external agency on such a project.
Head of Design at Red Bee Media, Jeff Conrad, said, “With this multi-platform re-design, ERT positions itself as not only a broadcaster of choice that is trusted and reliable, but its new, modern identity will help return it to the forefront of Greek broadcasting”