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Housing Units 'Moving'

Agency: Air Advertising

Client: Housing Units

One of Steven Spielberg's favourite up-and-coming film directors has completed a classic piece of armchair, bar-stool, carpet and bath theatre - in north Manchester.

Phil Hawkins teamed up with Manchester-based AIR Advertising and The Gate Films to produce leading furnishing retailer Housing Units' new TV ad shot on location at the
Failsworth store.

Phil, an award-winning former Manchester Xaverian College student, is just 23 - but has been making films for ten years.

The challenge was to showcase Housing Units' product range, plus the overall scale and impressiveness of Housing Units' multi store retail park.

"We laid down a tough challenge - this simply could not be just another sofas-and-beds-style ad that seems to be the default in furniture retailing: there were some scary words in the brief: drama, tension, excitement, anticipation and intrigue," said Nick Fox of Housing Units.

The crew of 70 included 15 staff from Housing Units acting as extras. But what were they building? The answer is a Housing Units logo.

The finished logo, measuring 116ft by 42ft, was shot from a 60ft crane. It was made up of sofas, tables, baths, cushions, lighting, vases, bar-stools, carpet, rugs and hundreds of other different items.

The ad will be screened in the Granada TV region.

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