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ADVERTISING CAMPAIGNS

National Trust ‘Roman’ direct appeal

Agency: DMS

Client: The National Trust

The National Trust is launching a new direct mail fundraising appeal to preserve iconic Roman sites in urgent need of conservation and repair and fund new archaeological investigations that will deepen understanding of the Romans’ time in Britain.
 
The charity is aiming to raise £400,000 through its ‘Roman Britain Appeal’ - managed by DMS - who will be rolling out a letter fronted by celebrity TV presenter Tony Robinson from Channel 4’s ‘Timewatch’.

It will be followed in August by a ‘What the Romans did for us’ educational leaflet door-drop in August.
 
Both will be sent out to The National Trust’s existing Donors, and members of the public, who either have an interest in history or live within proximity to the sites to make a donation that help keep Roman Britain alive. 
 
“We want to engage the readers by getting them to imagine life in Roman Britain and linking this to how the Romans are still relevant today.” says, Louise McRae, Head of Direct Fundraising at the National Trust.

“With Tony Robinson supporting the campaign, we think it will have resonance both with our supporters, and help to engage a new audience.”

AJR
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