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Orange 'Animals'

Agency: Fallon

Client: Orange

Orange has launched a £6 million advertising campaign to promote its Pay As You Go 'Animal' packages - Dolphin, Racoon, Canary and the newly launched Camel.

The new packages give customers a simple choice based on rewards and the advertising aims to bring this to life.

Filmed in Buenos Aires,  crowds of people line a station platform as two trains arrive. As passengers wait, the doors burst open to release thousands of animal shaped, orange balloons that swell into the air and through the crowds.

The ad shows people playing with the Animal balloons (representing the different packages) and picking the one they like the best.

The track “Hummingbird” by Canadian indie band Born Ruffians features as the ad soundtrack.

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