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ADVERTISING CAMPAIGNS

Absolut 'Dissection'

Agency: TBWA

Client: Absolut Vodka

Absolut Vodka has launched its first ever TV ad in the UK, as part of a new global ‘In an Absolut World’ campaign.

‘In an Absolut World’ is based on attempting to present inspiring and thought-provoking communication that sparks conversations and challenges consumers to express their vision of an Absolut world.

In the new commercial, entitled ‘Dissection’, the classic shape of the Absolut Vodka bottle is disassembled into tiled shards that separate from one another, peeling away to reveal the pure vodka inside.

The commercial uses the  technical skills of acclaimed British photographer Dan Tobin Smith, to bring to the fore the natural ingredients that are at the core of the product.

“The visuals highlight the attention to detail that goes into making Absolut Vodka and emphasise the truly natural ingredients consumers can expect when drinking Absolut,” said Peter Mooney, Marketing Director for Absolut Vodka at Maxxium UK.

AJR
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