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Editor’s Pick. Changing Faces ‘Face Equality’ viral

Agency: DDB London/Feel Films

Client: Changing Faces

Featuring the reaction to the subject of an ad rather than the subject itself is nothing new. But this new ad delivers a great punch line.

DDB and Feel Films collaborated to produce this viral as part of Changing Faces  'Face Equality Campaign'.

The ad communicates the effect of daily life on a girl with facial disfigurement as she travels to work.

The camera travels with her showing how a variety of people react to her on her journey. At the end of the commercial she delivers the line " You might not notice what you are doing, but I do ".

Its thought provoking and invites the viewer to consider how they would react ourselves.

The purpose of the ‘The Face Equality’ campaign is to ensure that people with disfigurements are treated fairly and equally irrespective of their facial appearance.

It has been uploaded on YouTube and is being communicated virally through Facebook and email.

The film is part of a wider campaign of TV, print, viral and complete redesign to the changing faces website to raise the profile of the issue of facial disfigurement. The ad will be aired on TV in the following weeks.

AJR
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