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The Children’s Society UK’s first live flower billboard

Agency: Cake

Client: The Children’s Society

The Children’s Society has unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK.

Created by Cake and carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft  ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site.

Specialist gardeners Mick and Pat Lambert planted the ‘flowertising’ billboard, which is located exclusively in Hackney, East London.

The billboard promotes The Children's Society Garden in the run up to the Chelsea Flower Show while brightening up the area and providing Hackney residents with a colourful and striking display.

Richard Johnson from The Children’s Society comments: “Our flowertising billboard shows a fresh, fun and lively approach to engaging and inspiring the public in our childhood debate.

“We believe that every child deserves a good childhood and that green space can play an important part in achieving this. Creating the UK’s first live flower billboard was no easy feat and neither is our ambition to make childhood better – please join us!”

AJR
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