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ADVERTISING CAMPAIGNS 'The Guide to Festival Life'

Agency: Glass

Client: YouthNet/

YouthNet, the charity that runs online guide to life for 16 to 24-year-olds, has launched a series of viral films to promote a new online guide to help young people survive the festival season.

The films, which include young festivalgoers sharing their tales of mud-filled madness, dream line-ups and disaster stories, are being distributed on social networking and video sharing sites, including YouTube and Facebook, to drive more young people to festival guide.

Glass, the leading digital communications agency, produced the films on a pro bono basis for the charity.

YouthNet Chief Executive, Fiona Dawe, said, "Although the information on is straight-talking and honest, there's nothing like hearing first hand advice from other young people. We couldn't have scripted it better!

“These films provide us with a way of reaching thousands more young people with the essential advice and guidance offers, helping us get support to them, where they're at."

Rick Lippiett, Creative Director of Glass, added, "We had a lot of fun making the videos, from the good humour, experiences and bonhomie of the people we filmed  - to the slightly less genial interruptions from the changeable weather, flights of jumbo jets and even flocks of camera-hogging geese!

“We think that the excitement and good-humour come across in the video pieces and as well as being informative and useful, we hope that everyone finds them entertaining too!"

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