Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Hovis ‘Soft White’

Agency: McCann Erickson London

Client: Hovis (Premier Foods)

Hovis are launching a new outdoor campaign to promote their softest white loaf ever.

Going live on May 19, the campaign comprises of three executions. Each execution heroes the new loaf with a different salad vegetable (tomato, yellow pepper and celery) resting lightly on top.

In each execution the bread dips slightly under the weight of the vegetable, tp visually demonstrate the bread’s softness. The line emphatically states that their new loaf is ‘The softest thing since sliced bread’.

The executions will appear in outdoor media (48 sheet posters, LED screens and 6 sheet posters) as well as on trolley-cards at Sainsbury’s.

The campaign will also be supported by BTL activity including sampling, on-pack promotion and an offer in The Sun for every reader to receive a free loaf.

AJR
coupon prescription click printable coupons for viagra
cialis free sample coupons link pet prescription discount card
what is the generic name for bystolic go bystolic coupons
tudorza patient assistance generic name for bystolic
prescription card discount link cialis coupons from manufacturer
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
bystolic manufacturer coupon bystolic coupon 2014
aida kreuzfahrt aidasol aida angebote
zithromax dogs link zithromax antibiotikum
kamagra 100 realtycollective.com kamagra jelly
ventolin brez recepta web-dev.dk ventolin navodila
manufacturer coupons for prescription drugs lilly cialis coupons coupons for cialis 2016
cheap abortion pill albayraq-uae.com abortion clinics in houston tx
free cialis coupon ainalfaras.net coupon for prescriptions
duphaston 10 mg duphaston iskustva duphaston iskustva
abortion pill articles cost for an abortion abortion pill alternatives
abortion pill process acnc.com articles on abortion pill


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria