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ADVERTISING CAMPAIGNS

Irn Bru 'If'

Agency: The Leith Agency

Client: Irn Bru

The latest ad for Barr’s IRN-BRU created by The Leith Agency is a 60” rendition of Britain’s favourite poem ‘If..’ by

The Rudyard Kipling classic poem ‘If’, has been given a reworking for the latest ad for Irn-Bru, created by The Leith Agency.

The ad proudly celebrates the insightful and often funny realities of what it is to be Scottish with a true Scottish cast and the voice of Martin Compston (of Ken Loache’s ‘Sweet Sixteen’).

Adrian Troy, Head of Marketing for parent company Barr Soft Drinks, said “The ‘If’ campaign is a change of pace for Irn-Bru.

“It features our trademark irreverence and humour but it’s also moving and instils a real sense of pride and what that means for Scots from all walks of life.

The ad follows the ‘Goth Holiday’ and ‘Snowman’ campaigns also produced by the same agency.

AJR
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