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Irn Bru 'If'

Agency: The Leith Agency

Client: Irn Bru

The latest ad for Barr’s IRN-BRU created by The Leith Agency is a 60” rendition of Britain’s favourite poem ‘If..’ by

The Rudyard Kipling classic poem ‘If’, has been given a reworking for the latest ad for Irn-Bru, created by The Leith Agency.

The ad proudly celebrates the insightful and often funny realities of what it is to be Scottish with a true Scottish cast and the voice of Martin Compston (of Ken Loache’s ‘Sweet Sixteen’).

Adrian Troy, Head of Marketing for parent company Barr Soft Drinks, said “The ‘If’ campaign is a change of pace for Irn-Bru.

“It features our trademark irreverence and humour but it’s also moving and instils a real sense of pride and what that means for Scots from all walks of life.

The ad follows the ‘Goth Holiday’ and ‘Snowman’ campaigns also produced by the same agency.

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