Agency: Clemmow H Inge
Client: Britvic Drench
Britvic has launched a new digital and its first ever TV campaign as part of a new £5.5 million push.
The Drench Water work from CHI and Partners builds on its positioning around mental hydration.
It features the puppet 'Brains' from Thunderbirds dancing to the 90s dance classic 'Rhythm is a Dancer' by Snap.
While keeping topped up on Drench he performs a unique combination of moves from crumpling to knee slides.
Online support at staydrenched.co.uk builds on the TV experience by giving viewers the opportunity to test their mental performance by making Brains dance using a webcam or keyboard.