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ADVERTISING CAMPAIGNS

Britvic Drench 'Brains' Dance'

Agency: Clemmow H Inge

Client: Britvic Drench

Britvic has launched a new digital and its first ever TV campaign as part of a new £5.5 million push.

The Drench Water work from CHI and Partners builds on its positioning around mental hydration.
 
It features the puppet 'Brains' from Thunderbirds dancing to the 90s dance classic 'Rhythm is a Dancer' by Snap.

While keeping topped up on Drench he performs a unique combination of moves from crumpling to knee slides.

Online  support at staydrenched.co.uk builds on the TV experience by giving viewers the opportunity to test their mental performance by making Brains dance using a  webcam or keyboard.

AJR
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