What do you do if you want to demonstrate the power of your new epilatior? (Blokes, that means a body hair plucker. Ouch!)
Instead of finding an incredibly hairy woman to demonstrate the pain-free aspects of the product, they decided to run with a man?
Why would they chose a man puch a women's personal care product? The twist is this man likes to impersonate women!
The closing lines reads, "Like all men he's not great with pain. So he uses a Phillips Saninelle Ice Epilator."
Yes. really. No joke. It's funny and a gobsmacking development from a company that has been known to usually adopt a more family-friendly approach to it's advertising in the past.