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ADVERTISING CAMPAIGNS

Phillips Satinelle 'No Pain'

Agency: DDB

Client: Phillips

What do you do if you want to demonstrate the power of your new epilatior? (Blokes, that means a body hair plucker. Ouch!)

Instead of finding an incredibly hairy woman to demonstrate the pain-free aspects of the product, they decided to run with a man?

Why would they chose a man puch a women's personal care product? The twist is this  man likes to impersonate women!

The closing lines reads, "Like all men he's not great with pain. So he uses a Phillips Saninelle Ice Epilator."

Yes. really. No joke. It's funny and a gobsmacking development from a company that has been known to usually adopt a more family-friendly approach to it's advertising in the past.

AJR
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