Agency: Dye Holloway Murray
Client: Smooth Radio
GMG Radio’s Smooth Network has launched a new multi-million pound marketing campaign which aims to demonstrates at its core the unrivalled variety of music that is played on the stations.
Devised by Smooth’s newly signed agency Dye Holloway Murray the creative theme for the adverts visualise the range of music broadcast on the six Smooth stations.
It features iconic album covers from the last five decades in different ‘sleeve facing’ scenarios where well known album covers are used to mask parts of people’s bodies.
Heavyweight TV, is being supported by outdoor (48 sheets, 6 sheets and mega bus rears) and press.
A TV campaign for Smooth Radio London is set to follow this September.
GMG Radio Deputy Chief Executive Stuart Taylor said, “This new campaign for Smooth Radio encapsulates the warmth and humour of the station, and depicts the range and quality of the programming in a contemporary way. We are excited about the potential for the Smooth Radio Network as the feedback has been unbelievable.”