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Smarties ‘Blue Is Back’

Agency: JWT

Client: Smarties

Some three years ago the blue Smartie was removed, as Nestle couldn’t find a way to produce it with a non-artificial colour.

Now the manufacturer has managed to find one so… ‘Blue is Back’!

Smarties Brand manager, Melissa Ferrier, said, “We needed to tell mums that some of their favourite sweets are back without the nasties!”

And this is the result from JWT.

AJR
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