Agency: The Law Firm
Client: Heart Radio (Global Radio)
Global Radio is to launch an above-the-line advertising campaign worth an estimated £700,000 to promote Heart 106.2’s on-air luxury holiday competition on its Breakfast Show.
Jamie Theakston and Harriet Scott’s show is currently London’s biggest commercial breakfast programme.
The four-week TV campaign will encourage viewers to tune in to Heart Breakfast for a chance to win a variety of exclusive holidays.
The ad is runnning across all three terrestrial channels and being supported online at heart.co.uk
The new above-the-line spend is the first campaign for Heart to be spearheaded by new Director of Marketing for Global, Nicola Thomson.
She joined Global Radio from Bauer (then Emap) in March 2008.
This closely follows the first above the line campaign for LBC in five years (April 2008) and the re-branding of the Galaxy network (May 2008).