Agency: AMV BBDO
Client: Wrigley Extra
The Wrigley Company has launched a new TV ad to support a major re-design across its entire Extra range.
The fresh new design aims to give the UK’s leading chewing gum brand an injection of coolness and modernity through a bolder more impactful logo and entire packaging refresh.
Additional marketing support includes continued sponsorship of Hollyoaks, sampling to drive trial, online activity, as well as continuing to be the official chewing gum of the Premier League.
Corporate Communications and Public Affairs Manager UK & ROI at Wrigley, Alexandra MacHutchon, said, “We’re confident that the eye-catching new design will be well received by Extra consumers.
“The accompanying marketing campaigns will continue to appeal to the core target audience who chew Extra for the health benefits it provides.”