Great viral ads don't need to cost big bucks. It just takes a great idea.
Case in point is this new work for Carlsberg by Graphico.
Take some typical festival scenarios and then place them in out of place situations. The result makes for some hilarious scenes.
There was no shortage of contenders for Editor's Pick this week - with new work from some of the biggest agencies.
But sometimes it's nice to give the lesser-sung heroes a pat on the back for a job well done.