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ADVERTISING CAMPAIGNS

Next 'Summer'

Agency: Love

Client: Next

Summer has arrived early this month, with the latest new TV Ad from highstreet fashion retailer Next.

A follow up to the ongoing romance between, Alessandra Ambrosio and
Paul Sculfor, the advert promises to be the final part in this long drawn out ‘love story’.

The couple first fronted the Autumn campaign for the retailer, which broke last September, then embarked on a candlelit romantic first date in Edinburgh for
Christmas.

Now they raise the temperatures on their first holiday to Brazil.

Ale emerges from the sea in a sequin bikini of the season, greeted by a delighted Paul, dressed in dapper travel attire. The two are met by Brazilian newcomer, Emmanuela De Paula, making her debut as Ale’s best friend.

Behind the scenes, Ale’s real life sister, not one to waste a glamorous pedicure, stepped in to lend her feet to the blue wedge sandals seen striding the decking, poolside.

The featured beach towels, loungers and alfresco dining ware - all come from Next Home.

A wipe device not only changes their outfits, but backgrounds too in both the 50 and 30 second versions of the ad.

Some 125 authentic carnival dancers, enlisted straight from the local Samba School add to the party atmosphere, with the ‘Mas Que Nada’ soundtrack, especially  recorded by up and coming singer Ava Leigh.

 

 

AJR
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