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Fridge Raiders ‘Chicken Bites’

Agency: Quiet Storm

Client: Fridge Raiders

Kerry Foods have launched a new nationwide TV and cinema push for their Fridge Raiders ‘Chicken Bites’ product.

The work from Quiet Storm builds on the previous campaign and maintains the end lin, “Brings out your carnivorous side”.

The ad features a young man at home beginning to tuck into a packet of Fridge Raiders Chicken Bites, but as he catches a glimpse of himself in the mirror he notices his eyebrows are suddenly far bushier.

As he eats more of the irresistible chicken bites he witnesses the development of more and more animalistic features until he is a fully-blown carnivorous beast. At first he is freaked out by his transformation, but then begins to appreciate his new look, dancing in the mirror with confidence…until his girlfriend returns home.

The ad features the latest prosthetic techniques by the UK’s leading physical special effects company, Artem.

David Warren of Kerry Foods said “We are delighted with the development of our carnivorous story and expect the new creative to resonate very effectively with our target audience, taking the Fridge Raiders brand forward towards another successful period”

Jo Wallace of Quiet Storm added, “We wanted to communicate in no uncertain terms that Fridge Raiders Chicken Bites are irresistibly meaty.

“The ridiculousness of a man literally turning into a carnivorous beast was clearly the most entertaining way to do this, in a manner that would deliver real cut-through for our target audience.”

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