Agency: The Bridge
Client: Rock Radio
GMG Radio is blitzing the streets of Greater Manchester to spread the word about its new station Rock Radio.
106.1 Rock Radio goes live on May 5 and will be Manchester’s first classic rock station, targeted at a 30+ male audience. It will be launched at an open-air live music festival in the city centre with performances from rock bands Bad Company and GUN.
Street teams, ad vans and ad bikes are getting out and about all across the conurbation from the city centre to Rochdale, Bolton and Stockport to shout about Rock and the free gig.
The pre-launch on-street activity is also supported by press ads in the Manchester Evening News, Metro and MEN Media weekly titles.
Once the station is on-air, an outdoor campaign begins to drive listeners to the station, including backlit 48 sheets, 96 sheet landmark sites and 6 sheets, plus key sites near city centre rock bars, clubs and music shops.
The creative, devised by The Bridge, includes the straplines “Of course we play religious music - Genesis, Nazareth Judas Priest” and “Sure we play boybands – Aerosmith, The Stones, The Who.”
Ads will also be running on Manchester’s own TV station, Channel M and street teams will be attending the big summer rock gigs around the city including Bruce Springsteen at Old Trafford and the Whitesnake/Def Leppard gig at the MEN Arena. Venues are also being targeted with thousands of posters, flyers, beer mats and washroom panels.
Group marketing manager at GMG Radio, Helen Dickinson, said, “Rock Radio is a unique proposition in the Manchester marketplace and the impact of this campaign will ensure that the right people get to hear about the station, its music and its philosophy.”