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ADVERTISING CAMPAIGNS

The Economist 'Perspective'

Agency: AMV BBDO

Client: The Economist

The latest brand advertising campaign from The Economist has launched with five new creative executions, which continue in the new-look style first introduced in September 2007.

The campaign, created by AMV BBDO, aims to demonstrate that reading The Economist is the best way to be both well and broadly informed, by highlighting the aspects of The Economist most valued by its ever-curious readers.
 
The September campaign has already won critical acclaim, winning at the Epica Awards 2007 (silver for campaign), Eurobest 2007 (bronze for campaign), plus another ten awards at The Creative Circle 2008, including silvers for 'best illustration campaign', 'best press campaign' and 'best poster campaign'.

The new creative has again been specially commissioned from cutting-edge artists, this time including satirist Paul Davis, illustrator team Non-Format, and designer Anthony Burrill.
 
The ads will run across outdoor, press and online, including: LU 16-sheets, railway station six-sheets, Waitrose six-sheets and black cab tip-up seats; magazine supplements in quality weekend newspapers; and a strong online presence. 

Global brand director of The Economist, Jacqui Kean, said, "What is most exciting about this campaign is that we are spoilt for choice when looking for brand truths.

"The Economist is rich in irreverence, independence and intelligence. Our readers, and people like them, want smart media. These ads will encourage more people to discover a great read."

AJR
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