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Valentine's Burlesque PR stunt

Agency: Target (St. John's, Newfoundland, Canada)

Client: Neighbourhood Dance Works

Neighbourhood Dance Works needed a quick and cost-effective way to get audiences excited about their upcoming Valentine’s Burlesque show.

So hundreds of pasties were attached to parking meters in downtown St. John’s, giving passers-by a taste of what to expect. Hidden cameras recorded their reactions and a video was sent out virally just before the show.

The result? The show was a complete sellout, news and photos of the pasties appeared in local papers, and every single one was stolen. Happy Valentine’s, indeed.


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