Dragons’ Den and American Inventor regular Peter Jones will star in the new BT Business advert alongside 1980’s anti-heroes, The Gremlins set to hit our TV’s for the first time on Monday 5th May.
The TV ad features the business guru struggling with IT problems created by The Gremlins.
The multi-millionaire entrepreneur is seen working late in his office alone and unaware that The Gremlins have started to attack his computer and office.
Peter is seen struggling to get his computer to work and comes across bare wires that look as if they have been chewed.
Peter tries to discover why his computer is malfunctioning only for The Gremlins in their inimitable way to attack the whole office leading to an IT meltdown with paper and sparks flying, and even the odd Gremlin flying from the ceiling fan.
The ad ends with a dejected and defeated Peter slumped on his desk.
Peter joins Rupert William, Creative Director from Swarn, who was responsible for creating the advert. The pair discuss the inspiration behind the advert and what it was like to work with The Gremlins.