Ageny: McCann Erickson
MasterCard, through McCann Worldgroup, has launched the UK’s first World MasterCard programme, part of its suite of premium credit products.
It’s being spearheaded a TV campaign that centres around the idea of ‘what really matters in your life’, with the closing line, ‘Remembering who you really work for: Priceless.’
The spot was written by Brian Cooper, art directed by Jason Stewart and planned by David Clements at McCann Erickson London.
It was directed by Eric Lynne through Partizan with post production by the Mill.