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KFC ‘Finger Licking’ Good’ press campaign

Agency: BBH

Client :  KFC
KFC - the world’s largest chicken restaurant - is bringing back the tagline Finger Lickin’ Good with an accompanying new and tasty campaign.

Following an absence of more than nine years, the Finger Lickin’ Good ‘Finger Painting’ press and outdoor campaign is designed to build on the brand’s distinctive personality and to get people talking about the great taste of KFC.

In a move away from the traditional food shots, ‘Finger Painting’ uses fingerprints to illustrate four KFC products: KFC’s corn cobette; KFC’s popcorn chicken; KFC’s mini fillet burger; and KFC’s chicken drumstick. 

The creative is being showcased on a 20m high skyscraper in Manchester on the April 21, and will be running across the UK as 6-sheets, 48-sheets, digital posters, phone booths, as well as on LCD screens and on escalator panels on the London Underground.

Vice President of Marketing for KFC UK, Jennelle Tilling, said, “It is all about reinforcing the link between our famous tagline and the experience of consuming KFC. We’re proud of our great tasting food and want to shout about how finger lickin’ good it is through using new ways to communicate with our customers.”

The campaign follows KFC’s recent ‘Permissibility’ campaign which focused on giving consumers ‘permission’ to enjoy the brand and dispelling any previous misconceptions.

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