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ADVERTISING CAMPAIGNS

Crisis

Agency: Unity PR

Client: Crisis

Got a great story to tell? A press release can get the message across. But film can really bring it to life.

Can't afford TV? Then take homeless charity Crisis and Unity PR's lead and host it for free on YouTube.com

This video was used to promote last year's Pudstock - an exclusive indie acoustic gig for homelessness charity Crisis.

To promote this year's event Unity PR sent out the press release with the You Tube URL. Clever, eh?

‘Pudstock 2007’ marks the climax and conclusion of the Crisis Pud campaign, an appeal launched to fight homelessness throughout the UK.

It takes place tomorrow, (Saturday, January 20), from noon till night at Proud Galleries, Camden.

On the bill are Supergrass, Dirty Pretty Things, Athlete, Graham Coxon, Pearl Lowe, Ed Harcourt and others.

AJR
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