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ADVERTISING CAMPAIGNS

Richmond Sausages ‘Childhood’

Agency: Quiet Storm

Client: Richmond Sausages

Kerry Food’s Richmond Sausages has launched a new national TV and print campaign.

The work from Quiet Storm is the first for the brand from the agency, which won the account last year.

Senior Brand Manager at Kerry Foods, Mark Brown, said,  “Richmond has not been on TV for a number of years so l am very excited about the launch of this new campaign.

“Quiet Storm have managed to distill a key emotion which people experience when they eat Richmond Sausages and they have turned it into a very impactful creative idea.

Jo Wallace Quiet Storm, added, “We wanted to capture the real truth of this product, which is that many of us grew up on Richmond Sausages and when we taste them as an adult we are instantly reminded of our childhood, and a time when life was less complicated, which ties in perfectly with Richmond’s core brand values of simple, honest food.”

AJR
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