Mobile broadband is a rapidly growing part of the mobile market. Competition is fierce with several of Vodafone’s competitors implementing mass market campaigns in recent months.
The brief for this new ad was simple, help Vodafone increase sales of mobile broadband by raising awareness of the superior service and value that Vodafone offers.
‘Speed Demon’ focuses on the clear speed and reliability product benefits of Vodafone’s mobile broadband but communicates this in a very warm and engaging way with a space race.
The new animated treatment marks the beginning of a truly integrated executional approach. From digital escalator panels through to press, posters and online it allows a consistent tone of voice across all communications.