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ADVERTISING CAMPAIGNS

Real Radio ‘Rio’

Agency: Clear Marketing

Client: GMG Radio Group

Century Radio in the north east and north west of England and Real Radio in Wales have launched TV campaigns across their regions as part of a £1 million marketing spend for the network in the coming year.

Duran Duran’s ‘Rio’ was one of the most iconic music videos of the 80s, featuring the band drinking champagne and larking around on a yacht, and provides inspiration for the new ads, which were created by Clear Marketing.

The 30-second commercials, promote the ‘Music you just have to sing along to’ strap-line, which aims to sum up the essence of the five station Real & Century Network.

The three-week long TV campaign for the three market leading regional commercial stations will be supported by outdoor activity in all three regions.

Real Radio Scotland and Real Radio Yorkshire will also be launching significant regional campaigns during the spring.

GMG Radio Group Marketing Manager, Helen Dickinson said, “We will be spending a significant sum on marketing our Real Century Network over the coming year to encourage new listeners to tune-in and this first burst of activity kicks off what will be a busy year for our stations in their regions.”

AJR
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