Choose speciality channel:   Choose sector channel:     Search the site


Editor's Pick. Oxfam 'BeHumankind'

Agency: RKCR/Y&R

Client: Oxfam

Oxfam has launched a fresh brand campaign, designed to build support from the UK public by showcasing the dynamic and innovative work of the charity.

Created by RKCR/Y&R, it is rooted in the idea that the issues affecting the world’s most vulnerable people are intricately intertwined with our lives, whether it is Climate Change or buying Fair Trade goods.

The communications are designed to confront head on people’s apathy; while many are aware of the issues facing the world’s poorest people, this does not consistently translate into action.

Oxfam hopes that this new communication will encourage action be it by signing a petition calling for change or making a donation, Oxfam is inviting everyone to show their humankindness.

Most of this brand refresh takes place outside of the world of advertising and stretches across the whole organisation from its presence in Oxfam shops, music festivals to mailshots.

The TV is also being supported by a  provocative poster campaign, which involves a variety of executions  encouraging people to think about and get involved the issues facing them.

Headlines include, “Wanted.  Jumpers, coats and people with their knickers in a twist”, “Get rich quick.  Give.”, “Malaria. Dysentery. Apathy. Three of the world’s biggest killers”, and “Everyone deserves life’s little luxuries. Food, Water, you know, that sort of thing.”

Director of Corporate Communications at Oxfam, Julie Wood, said, “We want people to take a fresh look at the Oxfam they think they already know.

“A lot of people want to see change but feel useless when faced with the issues but we are all in this together. But it's not We want people to know many of the world's problems can be solved by them, if they just channel their passion for change into the right places.”


drug prescription card free printable viagra coupons viagra coupons online
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
coupons for cialis printable site drug coupon card
abortion pics abortion laws by state
www bystolic com coupon read does bystolic have a generic
bystolic coupon 2014 open generic bystolic alternative
when is the latest you can have an abortion how much is an abortion pill
cialis coupon discount coupons for cialis
discount prescriptions coupons click prescription card discount
abortion clinics houston link how does the abortion pill work
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
does an abortion hurt why should abortion be illegal
prescription savings card cialis coupons printable cialis discounts coupons
sildenafil teva sildenafil 1a farma 100 mg
kamagra 100 kamagra jelly
how to have an abortion pill abortion price
free cialis samples coupon coupons for prescription drugs coupons cialis
cialis discounts coupons cialis prescription coupon coupons prescriptions
free cialis coupons free coupon for cialis cialis coupons from lilly
printable coupons for cialis prescription drug coupons cialis coupons 2015
viagra recenze viagra wiki viagra prodej
priligy hinta priligy 60 mg
should abortion pill be legal partial birth abortion free abortions
what is abortion pill abortion pill risks how do abortion pill work
printable coupons for cialis lilly cialis coupons cialis coupons 2015
abortion pill online low cost abortion pill




3073 showcases match your criteria