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Staples ‘Easy Button’

Agency: McCann Erickson

Client: Staples

Stationary and office supplies brand Staples is introducing the “Easy Button” in a new UK push which uses observational office humour to demonstrate how office chaos can be resolved with a trip to the retailer.

Each of the 30 second spots focuses on a specific product solution and cleverly ties this into the brand message that “Staples makes office life easy”, introduces the “Easy Button”, which when pressed delivers instant solutions.

It is being supported in media which targets small businesses.

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