The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a new push for its uwishunu (as in “you wish you knew”), brand in the UK.
Funded by the City of Philadelphia, uwishunu is a $5 million tourism campaign in which “in the know” residents serve as the city’s storytellers and evangelists for their neighborhoods in an effort to woo tech-savvy tourists seeking fun.
Press ads have appeared in UK specialist LGBT publications to promote the city’s gay pride festival, carrying the headline, “Gay pride starts with a great pair of couture jeans.”
uwishunu is pursuing a three-pronged tourism marketing campaign to reach keytravel style and lifestyle markets: ‘Philly’s More Fun When You Sleep Over’, ‘Boundless Philadelphia’ and ‘Philadelphia – Get Your History Straight and Your Nightlife Gay’.
The organisation aims to connect with people both young and old who individualise their travel primarily through evolving Internet-based tools.
To date, uwishunu has been honored with four national awards in the travel and public relations industries in the US.