Agency: Rattling Stick
Better known for shooting adverts than indie music videos, Rattling Stick, have produced the latest video for Elbow.
The video was shot by commercials and features director Ringan Ledwidge who took advantage of a last minute cancellation on a commercial job to fly out to LA and shoot a concept he had had in his head for a while.
Without a commission, he shot the film, brought back the footage and edited it to Elbow's track 'One Day Like This'.
Fortunately for Ledwidge, the band and label loved it and went for it.
The track has yet to be released officially in the UK but Universal has given permission for UTalKMarketing to host it.
The video got 75,000 hits within three days of being posted on You Tube. Let's hope it sells as well for the guys.