Client: Vision Express
Miles Calcraft Briginshaw Duffy has created a 30 second TV ad for Vision Express featuring Lisa Butcher, model, fashion expert and presenter of the BBC show ‘What Not To Wear’.
The TV ad sees Butcher in a stark white studio, seated in a designer chair, outlining what she looks for from an optician. Beginning with the line, “What would I like to see?” she lists features such as “the top designers under one roof”, and, “an optician that seeks out the best new designs from around the world”. The ad ends with the campaign line, “Vision Express: what would you like to see?”
The TV ad is part of an integrated campaign incorporating radio ads, store window banners, POS and online work. The ad continues the ‘what would you like to see?’ campaign and promotes the range of designer frames available in Vision Express’s stores including BeYu.
National communications manager at Vision Express, Sally Polak, said, “We’re really excited to be the first opticians to offer this exclusive and fashionable new collection.
"We expect BeYu to be a real hit with our customers due to the strength of the collection - style & quality coupled with a fantastic price point.”