Choose speciality channel:   Choose sector channel:     Search the site


Virgin Holidays 'Sofa Factor' Ident

Agency: Kitcatt Nohr

Client: Virgin Holidays

Leading tour operator, Virgin Holidays has launched sponsorship of new GMTV competition called, Sofa Factor, an X-Factor type talent contest giving a viewer the chance to be a TV presenter for a day.

The sponsorship and online activity promoting Sofa Factor and Virgin Holidays new V Room at Gatwick was created by .  The competition will run on GMTV for four weeks across April and early May 2008. 

The TV idents and an online campaign  from Kitcatt Nohr Alexander Shaw aim to raise awareness of the Sofa Factor competition and V Room, the dedicated airport lounge for Virgin Holidays customers at Gatwick.

The sponsorship activity targets GMTV’s adult viewers who have either booked a Virgin holiday or are considering booking a long haul package holiday.

Sofa Factor will give a lucky contestant the chance to fulfill a dream of becoming a presenter for a day, alongside the best presenters in the business from the GMTV sofa.  Entrants will send in video auditions and if chosen will progress to regional auditions before being selected as a finalist over the five week Sofa Factor competition.   The winner will present from both the GMTV sofa and during a dream trip to Las Vegas. 

Online activity includes a combination of online leaderboard and skytower ads to appear on the Sofa Factor section of the GMTV web site  A Virgin Holidays advertorial will also feature on the Sofa Factor web section.   The idents and online ads were produced by Underwired with animation by TwelveFootSix.

The creative approach for the TV idents and online ads showcase the different leisure activities available at the V Room including fine café food, table football, television screens and childrens’ board games.

They close with the strapline, "You’ll be surprised what you’ll find in the new Virgin Holidays V Room at Gatwick.  Sponsors of Sofa Factor."

The work was comissioned by, Marketing Director at Virgin Holidays, Andrew Shelton.

Kitcatt Nohr’s Managing Partner, Marc Nohr, said, “This campaign shows how Virgin Holidays is helping customers wave goodbye to airport annoyances by offering relaxing waiting areas, tasty food and fun entertainment for kids inside their new V Room at Gatwick.”

viagra discounts coupons viagra coupons printable coupon for free viagra
national abortion federation click how much for an abortion
drug coupon prescription coupons
late abortion when is it too late to have an abortion
bystolic coupons for free bystolic when will bystolic go generic
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
prescription card discount link cialis coupons from manufacturer
prescription drug coupons prescription drugs coupon
abortion questions when is it to late to get an abortion
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
metformin and ketogenic metformin and ketogenic metformin and ketogenic
coupons prescriptions read prescription savings card
prescription savings card link cialis discounts coupons
cialis price store generic cialis source
naproxennatrium naproxen en ibuprofen naproxen nsaid
concorde link concordia rechtsschutz
sildenafil teva link sildenafil 1a farma 100 mg
microlite pill when to start microlite pill weight loss microlite pill when to start
pro-choice abortion facts read pill for abortion
manufacturer coupons for prescription drugs cialis coupons free coupons for cialis 2016
duspatal pds duspatal vrij verkrijgbaar
abortion pill cost without insurance abortion pill late term abortion pill
priligy hinta priligy 60 mg
nootropil 800 g nootropil 1200 nootropil
priligy 30 mg priligy
amoxicillin 500 mg amoxicillin 1000 mg amoxicilline
low dose naltrexone contraindications naltrexone injection cost
naltrexone uk what is naltrexone hydrochloride used for
will naltrexone show on a drug test naltrexone reviews alcoholism
ldn and autism click trinalin
terbinafin hexal terbinafin 500mg




3073 showcases match your criteria