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ADVERTISING CAMPAIGNS

Woolworth 'Jackie Chan'

Agency: BBH

Client: Woolworth

Kung Fu hero Jackie Chan stars in a new TV ad for high-street retailer, Woolworths.
 
The action hero takes on Woolworths brand characters Wooly and Worth in a fast-paced, comedy ad that promotes the high street chain’s new range of Worthit! clothing.

The ad is shot at Wooly and Worth’s flat in the same style as the Darth Vader, Kelly Osbourne and Rolf Harris Worthit! ads which aired in September last year.

When Chan arrives he is shocked that the sheep and sheepdog characters are reading newspapers without any clothes on. Wooly rushes off to Woolworths to buy Worthit! clothes, but the forgetful sheep returns with a WWE wrestler’s dress-up outfit instead.

Jokes in the ad include Worth winding up Chan by quoting famous Karate Kid phrase “wax-on, wax-off”, to which Chan responds “I wasn’t in that one” and Wooly proclaiming that the star had got him “right in the Jackie Chans” after a tussle. 

Brand communications manager at Woolworths, Lee Bannister, said, “Our customers told us that they loved last year’s Worthit! ads and they delivered some stunning sales results for us.

"This year we’ve kept the same format but refreshed the celebrity involvement and delivered more Wooly and Worth one liners.

He added, “Jackie Chan is well known and popular figure with Woolies shoppers. His involvement will deliver additional cut through and give a real boost to the launch of Worthit! clothing.”

The ads were created by London-based agency BBH. Media buying was by London agency Zenith Optimedia.

 

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