Virgin Media 'Liberation'

Agency: Rapier

Client: Virgin Media

Samuel L Jackson fronts Virgin Media's latest TV advertising campaign to promote the company's TV service, following in the successful footsteps of Uma Thurman.

The suite of 30 and 40 second ads were filmed recently in the United States on the set of Jackson's latest movie and aim to show Virgin Media leading the TV revolution.

They attempt to bring to life the company's Video on Demand content and show how it puts people in control of their TV viewing –watching what they want, when they want. They also highlight Catch-Up-TV, a Virgin Media service which allows customers to watch TV programmes they may have missed from the last seven days.  . 

Virgin Media's managing director of brand and marketing, James Kydd, said, “We are extremely excited about working with Samuel for our new ad campaign, as he has such massive appeal with young and old alike.

"He is the epitome of cool and is an unmistakeably powerful narrator who never fails to grab the attention of the viewer.  We couldn't think of anyone better to talk about the best TV service in the UK.”

The TV is part of a multi-million pound media campaign for Virgin Media, including print and online.