Choose speciality channel:   Choose sector channel:     Search the site



‘Bleeping’ ads proving a winner with U.S. audiences

‘Bleeping’ ads proving a winner with U.S. audiences

Why risk a TV ad being censored by the advertising watchdog for containing rude words when self-censorship with a ‘bleep’ or two could win you more viewers than ever imagined?

Mimicking how television and radio broadcasters obscure bad language in live news coverage or taped shows is now being used by U.S. marketers in ads and videos.

Often covering up actual controversial words in a script, the result is often humorous but is also making brands look risqué and edgy while raising the question of what can be considered decent or indecent in society today.

Manufacturers adopting the tactic include Philips for their Norelco Bodygroom product. The soundtrack for the personal trimming device ad created by Tribal DDB Worldwide includes bleeps while images of nuts and a hairy peach are flashed on the screen.

Meanwhile in an ad for Bud Light, also created by DDB and entitled ‘Swear Jar’, employees are shown swearing like troopers in bid to save enough in the jar to buy a case of their favourite beer.

According to the brand, the ad has about 12 million viral views so far, with 2.7 million alone on YouTube.

In another commercial, this time for the New York Film Academy, a dodgy word spoken by the filmmaker Brett Ratner (pictured) is bleeped.

Consumers are left feeling that they are being protected from obscenities but the flip side is that the device is being shown to draw the attention of a bored or distracted audiences in a commercial heavy environment.

According to Philips, the Norelco Bodygroom ad has prompted four-million people to visit the brand’s website,, where the average stay is four to seven minutes.

A number of broadcast networks in the U.S. have recently been fined heavily by the Federal Communications Commission for program content deemed inappropriate.

However, the indecency rules that govern broadcasting do not apply to cable TV, satellite TV, satellite radio or the Internet making these platforms a more popular choice for bleeping ads.

In terms of getting their ‘bleep’ tactics right marketers need to weight up a number of factors.

Is the target audience right? Ads which have used bleeps most effectively are for those aimed at a target market of 20-35 year olds.

Also they need to ensure the ad appears in the right environment. TV may have impact but some brands have found that by posting the ads in the digital space has generated phenomenal viral success.

coupon for free viagra site prescriptions coupons
cialis free sample coupons pet prescription discount card
discounts and coupons link when is it too late to have an abortion
prescription coupon card prescription savings card
bystolic click forest patient assistance
how to abort a baby aspiration abortion cost early abortion options
late abortion abortion clinics in dallas tx aborted babies
does an abortion hurt first trimester abortion why should abortion be illegal
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination carbidopa levodopa entacapone combination
yasmine yasmin senel
cyklokapron wiki go cyklokapron
microlite pill when to start microlite pill when to start
the abortion pill teen abortion pill first trimester abortion pill
free cialis samples coupon coupons for prescription drugs coupons cialis
coupons cialis prescription transfer coupon coupons cialis
cialis discounts coupons coupons prescriptions
neurontin alkohol neurontin cena
free cialis coupons cialis coupons from lilly
nootropil 800 g nootropil review nootropil
free cialis coupon 2016 cialis online coupon
coupons for cialis 2016 free coupon for cialis
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
abortion pill process abortion pill complications articles on abortion pill
naltrexone how it works naltrexone injection price vivitral shot
what is naltrexone made of naltrexone and heroin what does naltrexone feel like
alcohol implant treatment naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.