Ad fans will be waiting with baited breath with the follow up to one of the most successful ads of 2007 set to air this Saturday (March 29).
‘Gorilla’, created by ad agency Fallon, has received no shortage of accolades and has been credited as playing a key role in turning around the fortunes of Cadbury’s Daily Milk product.
The sequel is to be called Airport Trucks and tells the story of a magical airport truck race.
The 'Glass and Half Full Production' has been “designed to put a smile on viewers' faces”, according to the chocolate manufacturer.
Tony Bilsborough from Cadbury, said, “All the trucks have 'pimped' themselves to show their unique character, ready for the race of their lives.
“Phil Collins fans will be disappointed to hear that we haven't plumped for another of his track but we can say it's another great retro anthem!”
‘Gorilla’ helped by boost sales of Cadbury Dairy Milk by nine per cent, securing a strong market share for the company.
The concept was conceived after the confectionary company had been hit by a salmonella scare.
The ad has been viewed more than 10 million times on YouTube making it one of the most watched TV ads ever and inspiring a string of spoofs.
In addition, there are more than 70,000 people signed up to about 100 Cadbury gorilla-inspired groups on Facebook.
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