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Nazi torture game set for UK launch

Nazi torture game set for UK launch

A new game based on the Holocaust and being developed for games giant Nintendo looks set to hit retail outlets in the UK, despite being given the thumbs down in the US.

‘Imagination is the Only Escape’ describes how the Nazis tortured children, casting players in the role of a young boy in Eastern France during German occupation, reports the New York Times.

Peppered with gruesome facts such as, “1.5 million children were murdered during the Holocaust”, the boy’s only escape from the horrors around him is to turn to a fantasy world.

It is being produced by, Altern8, a private British games company that is licensed to develop games for Nintendo UK.

The alarm was raised after the game’s developer 21-year-old Luc Bernard wrote about his work in a blog, which was instant picked up on by games fans who instantly labelled the idea “disgusting.”

In response, Nintendo has issued a statement, saying, “At this time, there are no plans for this game to be released for any Nintendo platforms in North America.”

However, no plans to block its release in the UK have been introduced.

CEO of Alten8 Limited, Paul Andrews, said, the game’s development was only in its early stages, no one had blocked it and it had no definitive time scale for release yet.

He added, “We (Alten8) in general try to allow anyone we work with to use their creative talents and see no reasons why new type and styles of games and film content should not be tried.”

Bernard has said that the new game will not feature on-screen violence and he hopes it will be seen as educational.

Marketing brands through the gaming industry is a growing platform for marketers. The Yankee Group has reported that the global in-game advertising market which generated $77.7 million globally in 2006 will grow to $971.3 million by 2011.

Meanwhile, Some 90 per cent of casual gamers will watch in-game streaming video ads in exchange for free game play, recent findings from Real Networks have revealed.

Government intelligence organisation GCHQ launched a recruitment campaign though a game in a bid to attract “internet-savvy” graduates to job roles.

‘Imagination is the Only Escape’, however, might be one best avoided by marketers.

AJR
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