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Cadbury’s re-launch Wispa

Cadbury’s re-launch Wispa

Cadbury’s is to invest million in restarting production and marketing of a discontinued brand due to public demand.

Online networking with consumers lamenting the loss of the Wispa chocolate bar on websites, blogs and chatrooms has become an international campaign.

Fans also stormed the stage at Glastonbury this year in a bid to draw attention to their cause.

Now, in response, Cadbury are to relaunch the brand in October, marketed as the ‘Wispa Classic’. It was launched in 1981, became a top seller of the decade and discontinued in 2003.

On Facebook, there are 93 ‘Bring Back Wispa’ groups with almost 14,000 members. Feelings for the retro chocolate bar run as strongly on MySpace and Bebo.

Clips of the TV ads for the brand which involves pairs of comic actors have also become cult viewing on YouTube and similar sites.

AJR
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