Choose speciality channel:   Choose sector channel:     Search the site



Fashion brands on Facebook are not reaching their full potential

Fashion brands on Facebook are not reaching their full potential

A study conducted by Facebook and comScore has found that apparel brands in Europe can do much more to connect with potential customers via the social network.

The report stated that during the month of May 2012, 266.4 million people accessed Facebook.  During the same time period 121.1million people visited apparel sites. The figure accessing both came to 98.1million.

In other words, 40% of the Facebook population are accessing fashion sites; a statistic that calls for more ways to engage with this untapped demographic.

Furthermore, the report highlights the importance of a “network effect” occurring, which sees popularity and awareness expanding rapidly through the annals of Facebook, often by the visibility of seeing someone “like” a brand.

"If the posted information appeals to their friends ... and they subsequently like the post it can cause a chain reaction of communication," the report stated. "This cascade of information means that brands can not only speak to their most loyal fans but also engage with their wider social network."

To demonstrate this, the study cited ASOS, the solely online fashion brand. In the UK ASOS counts 636,000 Facebook users as its fans. Collectively, this amount of people has in total 28.5 million Facebook friends, or potentially reachable consumers.

For our world-class Facebook course, contact the experts at The Knowledge Engineers today.

viagra coupons online coupon prescription discount prescription drug cards
viagra discounts coupons viagra discount coupons coupon for free viagra

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.