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eBay's rate of mobile growth is “exponential”

eBay's rate of mobile growth is “exponential”

The global leading e-talier says that more customers are accessing the site and making purchases through their mobile devices, with over 10% of all UK site traffic carried out via this channel.

The company also claims that one item every second is bought on eBay via smartphones. The site looks to explore other avenues to give consumers a more convenient shopping experience.

For example, Devin Wenig eBay’s president of global marketplaces has told the Telegraph that eBay UK is also experimenting with image recognition for its mobile app.

Over Christmas eBay opened up a pop-up shop in London, as well as several in New York; an un-manned store where shoppers use their smartphone to scan the QR code of the desired item.

In the States the company is also experimenting with purchasing via mobile. The new eBay app is able to synch up with the major US TV cable providers and recognise what show is being watched, bringing up eBay items for purchase that are relevant to what is being shown on TV.

The company's success is not localised just to mobiles. Wenig also said that in Britain eBay has seen “double-digit growth year-on-year,” a rate that is outpacing average e-commerce growth.

In the UK eBay has 17 million unique monthly users  and 40 million listings. As well as this, Hitwise found eBay to be the most visited UK retail site in the first week of February.

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