Online games publisher We R Interactive is launching an affiliate marketing push for its first game, I Am Playr – launched in open beta in March; through creative agency Holler.
Key bloggers and sites around football and gaming will be invited to sign up to become an ‘I AM SCOUT’ at www.iamplayr.com/scout, where once selected they will receive a personalised River Park FC kit and be able to access promotional assets and exclusive content from I Am Playr for use on their site.
In addition, they will be able to offer their community free in-game coins that can be used to purchase virtual items in I Am Playr, such as the latest Nike boots. All content will contain embedded links allowing We R Interactive to track both the volume of players that an affiliate site generates, as well as the number of goals that those users go on to score within the game. I AM SCOUTs will be ranked in an online leaderboard against the cumulative number of goals score by their community in I Am Playr.
On 27 May the winning I AM SCOUT will be awarded a trip for three to watch a next-season Real Madrid match. David Rose, CEO, We R Interactive commented, “In this discovery phase of our marketing for I Am Playr we’re focusing on engaging with key digital influencers and taking our first steps in using in-game data. Naturally we’ve incorporated key gaming mechanics into the campaign, using the leaderboards to drive competition between the affiliate networks and the virtual goods featured in-game to drive users.”
We R Interactive is an online games publisher that fuses the best of film storytelling and high-end gaming to deliver the next generation of interactive and social games across multiple platforms.
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