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We R Interactive launches affiliate campaign for I Am Playr

We R Interactive launches affiliate campaign for I Am Playr

Online games publisher We R Interactive is launching an affiliate marketing push for its first game, I Am Playr – launched in open beta in March; through creative agency Holler.

Key bloggers and sites around football and gaming will be invited to sign up to become an ‘I AM SCOUT’ at, where once selected they will receive a personalised River Park FC kit and be able to access promotional assets and exclusive content from I Am Playr for use on their site.

In addition, they will be able to offer their community free in-game coins that can be used to purchase virtual items in I Am Playr, such as the latest Nike boots. All content will contain embedded links allowing We R Interactive to track both the volume of players that an affiliate site generates, as well as the number of goals that those users go on to score within the game. I AM SCOUTs will be ranked in an online leaderboard against the cumulative number of goals score by their community in I Am Playr.

On 27 May the winning I AM SCOUT will be awarded a trip for three to watch a next-season Real Madrid match. David Rose, CEO, We R Interactive commented, “In this discovery phase of our marketing for I Am Playr we’re focusing on engaging with key digital influencers and taking our first steps in using in-game data. Naturally we’ve incorporated key gaming mechanics into the campaign, using the leaderboards to drive competition between the affiliate networks and the virtual goods featured in-game to drive users.”


We R Interactive is an online games publisher that fuses the best of film storytelling and high-end gaming to deliver the next generation of interactive and social games across multiple platforms.


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