Choose speciality channel:   Choose sector channel:     Search the site



Smartphone users boost m-commerce in the UK

 Smartphone users boost m-commerce in the UK

Mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services, claims a new report

The study from the Internet Advertising Bureau shows once again the urgent need for retailers to catch up with the mobile consumer and enhance the user experience to ensure they don’t miss out on sales.
The study – based on a nationally representative sample of over 1000 mobile owners and carried out by work research - was designed to investigate genuine consumer engagement with m-commerce in the UK.

It found that 43% of respondents had used mobile to conduct research for a purchase, whilst 40% have used their mobile phone to check shop details such as contact information, location and opening hours.

Usability was found to be key, with those who find research easy 16% more likely to make a purchase than those who don’t.
The study shows just how significant the mobile phone now is within the path to purchase, as well as how increasingly sophisticated mobile consumer behaviour has become, showing thatc onsumers are buying already.

Some37% of people have used their mobile to purchase a service/product direct to their phone bill. Within this, 32% have paid for downloaded content, 21% have used a shortcode to pay for a product/service, and 13% entered a phone number to pay for a product/service.

The average spend was found to be high. Some 27% of mobile owners have used mobile to purchase via cards, bank details or PayPal. This includes buying an app through an app store (21%), via mobile website (19%) and via an app itself (15%). Consumers purchasing via these means are spending an average of £12.20 each time.

Forty-two per cent of consumers who made a purchase on mobile did so because they felt it was the easiest option.  The mobile phone has also become a essential part of personal admin, with a fifth of mobile users (21%) already using coupons and vouchers on their mobile, with 23% having used their mobile phone as a ticket for events or travel.

Smartphones are also driving growth. Smartphone users were found to be 63% more likely to engage in m-commerce than all users. Of those mobile users who had not engaged with mobile commerce, 35% were simply unable to because their current handset did not allow it.

The study found that mobile consumer is spontaneous. Of those consumers who had made a purchase via their mobile device, around a third (31%) did so due to a spontaneous or impulsive decision. A quarter of people (25%) liked the experimentation factor of purchasing via their mobile phone.
“Whilst m-commerce is on the radar for many retailers, our research highlights the need for more urgency in terms of developing a mobile presence and ensuring the user experience is as smooth and secure as possible,” said mobile manager at the Internet Advertising Bureau, Alex Kozloff.

“Almost half of mobile users are making purchases, and of those who don’t, half again are certain they will in the future, so investment in a solid mobile retail presence is essential. The IAB is committed to helping these brands adapt, providing a steady stream of research and guidelines to facilitate a better understanding of the mobile consumer.”

coupon for free viagra site prescriptions coupons
local abortion clinics link facts about abortions
medical abortions how long does an abortion take abortion clinic
discount drug coupon cialis coupon card coupons prescriptions
discounts and coupons link when is it too late to have an abortion
discount coupons for prescriptions prescription drug discount cards
forest laboratories patient assistance read forest patient assistance
linzess patient assistance what is the generic for bystolic linzess patient assistance
bystolic manufacturer coupon bystolic coupon 2014
renova renovation vejle
the abortion pill teen abortion pill first trimester abortion pill
cialis manufacturer coupon 2016 cialis coupon card
spontaneous abortion pill pro abortion spontaneous abortion pill
metoprolol pro medicin metoprololtartrat
lamisil para que sirve lamisil
printable coupons for cialis cialis discount coupons cialis coupons 2015
amoxicillin 500 mg amoxicillin 1000 mg amoxicilline
abortion ethics abortion clinic locations
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
naltrexone online naltextrone
naltrexone food addiction naltrexone side effects reviews naltexone
terbinafin hexal terbinafin pro medicin terbinafin 500mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.