It was one of the biggest brand names of the original dotcom boom.
But almost overnight the fashion retailer, boo.com, went from boom to bust. Now it’s back.
boo.com, re-launches today as the “ultimate online destination for travel” under owner Web Reservations International (WRI).
WRI claims to be one of the world’s most successful e-businesses. In 2006 it handled more than €300 million in annual bookings and generated €19 million EBITDA.
The new site combines intelligent search, pricing, reviews and a social network with an innovative design.
It claims to have the search functionality of the best search engines, the review and booking capability of the top travel sites and the community aspects of the best social networking sites.
Boo will also feature highly-targeted ads with real-time prices for flights and car hire, from which people can book direct.
CEO, Ray Nolan, said, “Travel is about great experiences, and that should start with the planning and selection process. We’ve taken the key components required to make the perfect choice and put them together in one site.
“The traveller is our primary concern. If they’re not satisfied, neither are we. With boo.com, we’ve really tried to tie the best the web has to offer with a memorable and fun brand. There’s no site like it.”
boo will feature over 50,000 hotel properties worldwide and will launch with more than one million user reviews which have been collected from existing WRI travel sites.
The site is launched initially in English with other languages to follow within weeks