Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Industry bible ALF trades print for online future

Industry bible ALF trades print for online future

After 23 years of the most up-to-date account changes, job moves and rebrands, the print edition of the iconic ALF book will be landing on desks around the country for the very last time today before making way for its new enhanced digital version.

Following 276 editions, 267,145 pages and a total of 3.8 million updates, August’s ALF edition will be its last, marking the beginning of a new digital era for the brand with the launch of the online version, ALF connect.

Launched in 1987, ALF is the market leading tool for agencies, media owners and marketing services alike. Whether it was a fiercely-guarded pristine copy or dog-eared and passed around the sales team, ALF has reflected the constant changes within the industry.

But now up-to-date information means up to the minute, and a monthly edition can no longer keep up with the frenetic pace of change in the industry.

Bernard Johnson, Managing Director of BRAD Insight, the business behind ALF, said: “As the need for information changes, ALF has to match the pace of today’s market. ALF connect is updated daily to provide our clients with the most accurate information possible.

"Though sadly we have to say goodbye to the ALF print edition, we’re confident that the decision to move online means ALF connect can respond to changes quicker than ever and continue its relevance for a least another 20 years.”

The new ALF connect boasts predictive searches, linking of brand, advertiser and agency contracts & contacts and other enhancements impossible to include in the print editions. The launch of ALF connect is part of a complete rebrand at BRAD Insight.

LF connect is just one offering in the revamped ALF Business Development Portfolio. More launches will follow as BRAD Insight enhances all of its products.


For more information, please contact: Kate Algar, Marketing Executive E: T: +44 (0)20 7728 5557

coupon for viagra coupon for viagra coupons viagra
free discount prescription cards click online viagra coupons
discount drug coupon coupons for prescriptions
abortion pics after an abortion abortion laws by state
printable cialis coupon cialis free coupon
what is the generic name for bystolic go bystolic coupons
bystolic coupon 2014 generic bystolic alternative
discount prescriptions coupons click prescription card discount
abortion questions when is it to late to get an abortion
abortion clinics in birmingham how to get an abortion pill
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
cialis price store generic cialis source
pletal 50 pletal 50 mg pletal y anestesia
duspatal pds duspatal vrij verkrijgbaar
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
viagra recenze viagra recenze viagra prodej
metoprolol pro medicin metoprololtartrat
lamisil comprimidos lamisil comprimidos lamisil crema precio
abortion at 15 weeks abortion options abortion rules
side effects of vivitrol shot vivitrol side effects
nalterexone ldn medicine naltrexone ms
generic naltrexone shot to stop drinking naltrexone for anxiety
naltrexone rapid detox does vivitrol stop withdrawals
naltrexone generic cost low dose naltrexone uses ldn therapy

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.