Reckitt Benckiser is using an innovative Facebook application as part of a new recruitment drive to educate talented graduates and early career sales and marketing professionals about life and the culture at the FMCG giant.
poweRBrands (apps.facebook.com/poweRBrands) is a new Facebook game app which enables users to test their business skills within an FMCG corporate environment and work their way up the corporate ladder.
Tasks can be taken through emails and phone calls, while budding brand managers can also use their team (made up of their friends) to perform additional jobs. As the game progresses, players can upgrade their office to ensure they have a working environment to match their career status.
The app aims to educate high flying graduates on what it takes to be a success at RB and how stimulating and challenging it can be.
Developed by Nudge Social Media in partnership with recruitment marketing agency Euro RSCG Riley and Reckitt Benckiser, its hoped the app will be a long term element of the company's recruitment strategy and new versions will be implemented as the game develops in the market.
“In order to continue our successful growth we need to make ourselves better known among the next generation of people who might consider working with us,” said global corporate affairs director at Reckitt Benckiser, Andraea Dawson-Shepherd.
“We need to let them know what the company has to offer and the type of people who thrive here.”
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