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Anchor Butter ‘Made By Cows’ ad wins People’s Choice

Anchor Butter ‘Made By Cows’ ad wins People’s Choice

A new £10M campaign for Anchor Butter, celebrating the heritage of Britain’s oldest butter brand and the fact that it has been Made by Cows since 1886 has won this week’s UTalkMarketing People’s Choice.

Set to the tune of Guns N’ Roses ‘Paradise City’, albeit a rustic country style cover, the 40sec creative plays on the ‘Made by Cows’ theme in a literal sense, showing a tongue in cheek day in the life of the Anchor Butter cows making butter in the Anchor dairy.

From clocking on in the morning, queuing at grass-dispensing vending machines for lunch, to driving forklifts and packing the delivery van, the humorous commercial from CHI&Partners provides big entertainment value that will appeal to viewers of all ages.

“The new TV ad takes the brand in a very different direction, which will undoubtedly generate consumer excitement in the brand, reminding them of Anchor’s heritage and the reasons they purchase Anchor Butter,” said Anchor Senior Brand Manager, Mike Walker.

The advert came tops in the UTalkMarketing People’s Choice – our weekly poll, held in collaboration with OMD Snapshots where we ask 1,000 members of the public to vote for their favourite advert currently in the marketplace.

It received over a quarter (27 per cent) of the vote, placing it ahead of the first runner-up, when participants were asked, ‘Which of the adverts made you want to buy the product or service advertised?’

To see the ads in full click the links below.

This week’s UTalkMarketing People’s Choice

Winner

PC_AnchorButter_MadeByCows
 

  Anchor Butter  'Made By Cows '

  Agency: CHI & Partners

Runner-Ups

 PC_VisitWales_ProperHolidays

  Visit Wales 'Proper Holidays'

  Agency: Wieden + Kennedy

 PC_JohnSmiths_Antiques

 John Smiths 'Antiques'

 Agency: TBWA\London

 PC_Nike_WriteTheFuture

 Nike 'Write The Future'

 Agency: Wieden + Kennedy

 PC_3Mobile_TheNetwork

 3 Mobile 'The Network'

 Agency: Glue London

AJR
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