Social networking is the top-gaining category for both application and browser access on smartphones, according to a new report from MobiLens.
The report reveals that 78% of smartphone users accessed their browser in April 2010, while 80% of smartphone users accessed applications.
Accessing bank accounts was noted as one of the fastest-gaining categories via both app and browser, as the convenience of mobile banking continues to appeal to a growing number of consumers.
Mark Donovan, comScore senior vice president of mobile, said, “With mobile media consumption on the rise, the discussion of how consumers are accessing content – whether it is via application, browser or both – continues to be an important factor for companies looking to invest further in their mobile brands.
“Brands need to remember to take into consideration the user experience across both channels when building their mobile strategies.”
Meanwhile, according to research firm Nielsen, Facebook is the most used app on the iPhone and iPod touch, Blackberry and across all other smartphones, other than devices running on the Android platform.
Fifty-eight per cent of smartphone users who own an iPhone or iPod Touch, use the Facebook app on their device. This was closely followed by Google Maps, which 47% of iPhone OS users use the most after the Facebook app, and then the Weather Channel – a forecasting app.
Facebook (51%) was also the most popular app on the Blackberry platform, followed by Google Maps (34%) and Weather Channel (28%) of usage. The sports channel ESPN was the fourth most popular app, just ahead of Pandora, the music service.
The Google Maps app beat Facebook on the Google-backed Android platform, followed by the Weather Channel and Pandora.
The report also found that the average number of installed apps on a Blackberry device was 10, while this nearly quadrupled when it came to iPhone’s average of 37, and doubled when comparing to Android’s average of 22.
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